For Brands
To create a campaign, go to the Campaigns Dashboard and click ‘+ Create Campaign’, or use this direct link:
π Create a Campaign
Then follow the steps below:
Select the appropriate campaign type: - Hosted Experience: Typically involves in-store visits. Influencers will book appointments and receive a reward budget to spend during their visit. - Product Seeding: Send free samples or offer online shopping credit. No visit required.
Note: Hosted experiences require enabling appointments at the bottom of the form.
Choose one or more platforms you want to promote on: - You can select multiple platforms, but influencers must post on all selected platforms. - We recommend selecting no more than two major platforms (e.g. Instagram, TikTok, RedNote) per campaign to increase match success. - Google Maps has no follower requirement settings.
Set minimum follower counts per platform if needed. The higher the requirement, the fewer influencers will qualify.
Set the influencer reward budget in GBP. π‘ This is not a cash payment β it’s an allowance that influencers will use for the experience or as shopping credit.
Outline your campaign brief and content requirements. This is what influencers will follow when creating their posts. π See: Can I see a sample of well-written campaign requirements?
This defines when: - The campaign will be visible for applications - Influencers can book reservations
βNote: Applications submitted before the end date remain valid. But influencers cannot book new reservations after the end date.
Clearly describe the reward to motivate influencers to apply. π See: Can I see an example of how to write a reward description?
Enable this if your campaign requires visits. It allows influencers to schedule a time slot via the booking system.
Hosted Experience: - Influencers are required to make a reservation and visit your physical location to redeem the reward. - This format is typically used by restaurants, bars, beauty salons, and other in-person service venues.
Product Seeding: - No visit or reservation is needed. Influencers receive online shopping credit or free product samples delivered to them. - This is best suited for online stores or brands with e-commerce shops.
π οΈ Tip: Choose the method that best matches your brand’s setup and how you deliver your products or services.
Campaigns are usually reviewed and approved within 1β3 working days. You’ll receive an email notification once your campaign is live. You can also track its status anytime via the Campaigns Dashboard.
Head to the Campaigns Dashboard.
It’s not mandatory, but highly recommended.
Providing reservation slots makes it easier for influencers to plan their visit and ensures a smoother experience. It’s also a great opportunity to communicate any specific requirements you may have for content creation during the visit.
Yes! Below is an example of a well-crafted reward description that clearly communicates what the influencer will receive and how it ties into the brand experience:
A Taste of British Heritage with a Generous Twist
Suggested Combo: - Signature Steak Platter (Β£32) β A hearty, charcoal-grilled classic. - Wine (Β£12) β A mid-range, value-driven pour to complement the meal.
This type of reward description helps influencers understand the experience you’re offering, along with an estimated value. It’s always good to mention the product names, prices, and any standout features that make your offering unique.
π‘ Tip: You can also use our AI assistant Taggie to help craft a personalised reward description. Taggie will ask about your budget, product list, and campaign goals to generate a tailored draft for you.
π¬ To get started, try saying: “Can you help me write a reward description?”
Taggie will guide you through a few follow-up questions to build the content based on your inputs.
Yes. Below is a detailed example of a strong campaign description that outlines the expected content type, platform requirements, and brand-specific features:
Campaign Description
Instagram - Post Type: Image - Minimum Requirements: - Image Count: 5 images - Word Count: 30 words
Media Requirements (Please meet at least 2 of the following) β’ Include close-up shots of signature dishes (Skinny chops, Big chops, Sunday Roast) β’ Show the rustic interior with dark wood and metal accents β’ Capture the All In sharing platter with multiple people dining β’ Include at least one image of the restaurant’s exterior or signage β’ Show food preparation or cooking process in the kitchen β’ Feature the dramatic food photography style with high contrast lighting
Features to Include (Please mention at least 2 of the following) β’ Mention Butcher Price Mondays seasonal offer β’ Highlight the Sunday Roast as a bestseller β’ Showcase the All In sharing platter for groups β’ Mention B Corp ethics and sustainability values β’ Highlight the welcoming dining culture for families and groups
Google Maps - Post Type: Review - Minimum Requirements: - Reviews Count: 3 reviews - Image Count: 3 images (Please use different images for each review) - Word Count: 30 words
This structure helps set clear expectations and gives influencers creative direction while keeping their content aligned with your brand’s messaging.
π‘ Tip: You can also use our AI assistant Taggie to help craft a personalised campaign description. Taggie will reference your brand profile stored in our system and ask a few questionsβsuch as your campaign goals, target audience, or budgetβto generate a tailored draft for you.
π¬ To get started, try asking: “Can you help me write a campaign description?”
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